- Sharing marketing know-how and knowledge that game developers must know.
- Google Korea, Airbridge, ActionFit, and AdPopcorn will be holding mobile game marketing lectures.
- Sharing case-based, detailed information reflecting the latest trends.
AFI (CEO Oh-Hyun Kwon), which operates the global game server SaaS platform ‘Ddukkut’, announced on the 25th that it will hold a free webinar to share marketing know-how for game developers on Tuesday, August 19th at 2 PM.
This webinar, titled “Mobile Game Marketing, 2-Hour Master Webinar – Part 2 with a Focus,” will feature marketing experts from various fields sharing their marketing knowledge and case studies with game developers. Based on feedback from participants in the first webinar held in April, the webinar will focus on more specific, real-world examples.
In addition, ▲Airbridge Manager Choi Hye-rin will explain the key indicators for each genre under the topic of ‘How to use MMP to establish a marketing strategy by genre’, and ▲Actionfit CEO Park In-hu will explain the topic of ‘Marketing strategy by game genre’ using real-life examples such as target countries, OS, profit models, and sales goals by genre.
In particular, ▲Google Korea will also participate and give a lecture on the topic of ‘Game Marketing Creative Strategy’, and ▲Adpopcorn’s Head of Headquarters Lee Eui-bok will explain ‘The core structure and success strategy of mobile app monetization’ with a focus on real-life cases.
This webinar is free, and interested game developers can participate by pre-registering. Detailed information about the webinar can be found on The Backend’s official website and blog ( https://blog.thebackend.io ), and you can apply online.
Kwon Oh-hyun, CEO of AFI, said, “We want to share practical marketing information based on real-life examples,” and added, “We hope that through this marketing webinar, game developers will be able to acquire their own marketing capabilities and take a step closer to success.”
