- The Vision: Establishing a “Southern Content Hub” by revitalizing the old city center into an animation and webtoon cluster.
- The War Chest: A 98 billion KRW Cultural Content Strategic Fund dedicated to IP and new technology.
- Anchor Strength: Major players like Locus, Kenaz, and Ono Korea have already spearheaded the move to Suncheon.
- Urban Renewal: Utilizing 35 vacant buildings (63 rooms) in the old downtown as creative workspaces for incoming companies.
Suncheon City is moving beyond its reputation as a “Garden City” to become a powerhouse in the creative industry. On February 26, the city hosted its 2026 Content Company Investment Attraction Briefing, drawing nearly 100 representatives from over 80 companies across the nation. The message was clear: Suncheon is ready to offer the capital, space, and talent needed to rival Seoul’s content ecosystem.
Investment and Infrastructure: The “Suncheon Package”
Suncheon’s strategy isn’t just about providing office space; it’s about creating a sustainable life for creators. The city has doubled its budget for content support compared to last year, focusing on three main pillars:
| Category | Details |
| Financial Support | Access to a 98 billion KRW strategic fund; subsidies for production, employment, and housing. |
| Physical Space | Affordable office spaces in the “Old City Cluster” and the “Global Webtoon Hub Center.” |
| Talent Pipeline | Industry-university collaboration for local talent development and direct job placement. |
The “Wantsland” Strategy: Creative Life in the Old Downtown
One of the most unique aspects of the briefing was the field tour of the Old City Cluster. Rather than building new, sterile office complexes, Suncheon is repurposing 35 vacant buildings in its historic downtown.
This “Wantsland” (Creative Production Base) initiative aims to blend the charm of a historic neighborhood with high-tech production needs. Participating companies toured these locations to scout potential headquarters that offer a distinct lifestyle for their employees—a “Southern lifestyle” that serves as a fresh alternative to the congested metropolitan area.
Anchor Companies Leading the Charge
The movement is already gaining momentum with several industry leaders setting up shop:
- Locus: The animation giant behind Red Shoes has moved its headquarters to the Wetland Center Cluster.
- Kenaz & Ono Korea: Webtoon powerhouses now anchored in the Global Webtoon Hub Center.
- The Ripple Effect: Over 30 companies in animation, webtoon, and publishing have signed investment agreements to join the cluster.
“Our goal is to create an environment where creators don’t have to go to Seoul to realize their dreams. We will provide full support to establish Suncheon as the primary hub for content in the southern region.” — Suncheon City Official
Why It Matters
Suncheon’s aggressive move represents a larger trend in South Korea: Regional specialization. By focusing specifically on Animation and Webtoons—industries that are increasingly digital and remote-friendly—the city is positioning itself as a “Cozy Silicon Valley” for artists. For indie developers and content creators, the combination of 98 billion KRW in potential funding and significantly lower overhead costs makes Suncheon an incredibly attractive “Quest” to undertake.
Official Announcement Page: Suncheon City Hall News
