- Expanding the festival scale to fully enjoy Pangyo
- A new initiative, “THE FOCUS” (conference program)
- Key Visual Revealed, Showcasing the Game’s Multi-Layered Appeal and Potential
Seongnam City is raising expectations for the festival by revealing the theme and poster for ‘GXG 2025’ (Game culture X Generation 2025), the largest urban game culture event in Korea, which will be held in the Pangyo Station Plaza area for two days from Friday, September 19th to Saturday, September 20th.
GXG 2025 is a festival that aims to expand cultural connections and experiences, with over 30,000 participants last year, and a variety of programs including stages, exhibitions, experiences, and collaborations centered around games.
The released main poster reflects this direction by expressing the flow of various contents of games, such as music, video, and art, through the portal’s image, and visually embodying the slogan, “Enjoy games as culture!”
GXG 2025, now in its third year, is hosted by Seongnam City (Mayor Shin Sang-jin) and organized by Seongnam Industrial Promotion Agency (Director Lee Ui-jun) and Game Culture Foundation (Chairman Yoo Byeong-han). It has established itself as a multi-cultural event enjoyed by all generations and is growing every year.
In fact, GXG 2025 heralds an even richer and deeper composition.
In particular, the experiential space will be expanded in the north-south direction centered around Pangyo Station Plaza, creating a wider and more three-dimensional festival route compared to last year.
In addition to the four existing program themes ▲stage program ‘THE STAGE’ ▲experience program ‘THE PLAY’ ▲exhibition program ‘THE ART’ ▲GXG collaboration ‘THE FESTA’, this year ▲GXG conference program ‘THE FOCUS’ has been newly established to provide a perspective on games along with technology from a future perspective.
An official from the Seongnam Industrial Promotion Agency said, “Seongnam City is promoting various projects such as Indie Craft, Startup Support, and Seongnam Game Healing Center to promote the domestic game industry and support indie developers,” and added, “Through GXG 2025, which is being held for the third time at Pangyo Station this year, we hope that it will become an important medium that connects generations and expands culture, as well as a core of future industries, and we hope that this will serve as an opportunity to further expand the game culture content base of Seongnam City.”
Meanwhile, the main program of GXG 2025, ‘GXG 2025 Game Music Contest: The 2nd GXG SOUND TRACK’ (hereinafter referred to as ‘GXG Soundtrack’), successfully concluded its recruitment process on July 20th.
A total of 138 teams applied for this competition, and after a preliminary screening, 6 teams with different personalities and styles were selected to advance to the finals on September 19th.
The detailed program will be sequentially released through the GXG 2025 official website ( gxg.world ) in August.
