data.ai (formerly App Annie) announced the ‘2022 3Q mobile game settlement’. According to data.ai, in the third quarter of 2022, mobile game users worldwide downloaded more than 1.1 billion games on average each week through iOS and Google Play. They spent about 1.5 billion dollars (about 2.2 trillion won).
According to data.ai analysis, global mobile game app consumers spend an average of $1.5 billion (2.2 trillion won) weekly. This is lower than the $1.7 billion (2.4 trillion won) in consumer spending per share in the first quarter of 2021 but still shows a 25% increase compared to the same quarter of 2019, before the outbreak of the COVID-19 pandemic.
Data.ai explained that global consumer spending has decreased compared to the previous quarter, showing a trend of finding a stable market growth trend after a rapid rise during the last pandemic. Amid the prolonged pandemic, the game app market still maintains stable growth and high consumer spending levels.
South Korea’s average game app consumer spending per week was $96.2 million (137.4 billion won), down from the same quarter last year as the global figure, but still increased by 20% compared to the same period in 2019, which is the pre-COVID-19 stage, prolonging Corona 19 in Korea. This shows that the growth of the mobile game app market is well reflected. In particular, this time, data.ai introduced the United States, Japan, and South Korea as among the top three countries with the highest contributors to Google Play game app consumer spending.
In the third quarter of 2022, the proportion of Google Play was high among Korea’s two major app markets. The total number of game app downloads in Korea in the third quarter on iOS, and Google Play reached 130 million times, and consumer spending reached $1.3 billion (about 1.8 trillion won). The number of ships was recorded. In particular, in the case of Google Play, game apps account for 88% of the consumer spending of all apps, so it is analyzed that game apps are leading the domestic Google Play market.
In this third quarter game ranking, the action RPG/casual shooter ‘Survival!.io’ released by Habby of China received an explosive download of 1.44 million times despite being released on August 9, the early to mid-quarter of last quarter. , and climbed to the top of the download rankings.
According to data.ai’s description, Tang Tang Commando has a similar gameplay style to ‘Vampire Survivors’, which has been popular since the beginning of this year on the PC gaming platform Steam. It has RPG elements that grow by upgrading equipment and stats, as well as rogue-like casual shooting elements that survive and clear the rounds by clearing the rounds, so PC Steam users who have enjoyed similar games and mobile RPG and casual games prefer It got a lot of attention from users.
In the consumer spending category, ‘HIT 2’, developed by Nexon Games, reached $33.9 million (48.4 billion won) and ranked first in the rapidly rising ranking. In Korea, RPG genre games such as Tang Tang Commando, an ARPG genre, and Hit 2, an MMORPG genre, are located at the top of the mobile game charts. In the third quarter of 2022, domestic RPG genre game apps have downloaded a total of 24 million times and achieved consumer spending of about $820 million (1.2 trillion won).
