Unity released the ‘2022 Game Industry Report’ on the 18th, which was analyzed based on data obtained from 230,000 content developers created or operated with its solutions.
This report deals with the fact that games have been used as a communication channel for users in an era of isolation and isolation. According to the Unity Operational Solutions data, the growth of the game industry is expected to continue, unlike the economic sector that is experiencing a downturn due to the pandemic. In fact, the number of game users last year increased significantly compared to before Corona 19, and the game industry has also been continuously growing to meet demand.
Several industry reports have announced that the gaming industry will grow to more than $300 billion by 2027, and that growth curve has also been shown on the Unity platform. In 2021, the number of games made with Unity increased by 93% and new game creators also increased by 31%. It is also reported that the cost of users spending on games has also increased. Unity engine-based game sales are expected to grow 30% YoY.
The influx of potential customers in the industry has also increased significantly after the COVID-19 outbreak. The number of daily users who play games (DAU) has risen compared to before the pandemic, and since early 2019, the number of daily users for PC and console games has increased by 62%, and the number of daily users for mobile games has increased by 74%. In addition, the number of casual games and related revenues increased by 13% and 40%, respectively, contributing to the growth of the game industry.
It appears that the overall development studio is also increasing the use of various tools and services. More than 91% of large studios use player engagement and segmentation services, along with in-app purchase services (88%), analytics (76%), and authentication and privacy services. Small studios were also found to use a lot of monetization and user acquisition solutions.
Ingrid Lestiyo, Senior Vice President and General Manager of Unity Operational Solutions, said, “Facing with the increased demand and expectations of users during the pandemic, Unity is a creative tool that can lead to the growth of more creators and the participation and communication of game users. and provided an innovative method.” “The enthusiasm and resilience of this community of developers fuels our commitment to making our vision as simple and easy as possible to realize our vision,” he said. to provide,” he said.
“The past year has been an encouraging year to witness the growth of the game developer community,” said Marc Whitten, senior vice president and general manager of Unity Create Solutions. Whether a developer has become a full-time developer, I have been amazed at the tremendous creativity that exists in the game industry.” “I am very happy to be able to provide a tool that allows many people to create their imaginary games in real life,” he added.
Meanwhile, Unity will present the report at the Game Developers Conference (GDC) 2022 to be held in San Francisco from the 21st to the 25th (local time), explaining in detail the game industry trends and user analysis. Unity’s ‘2022 Game Industry Report’ can be found through the link.
