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      Suncheon successfully held its 2026 content company investment attraction briefing session.

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    PlayApps, emotional healing art game ‘Love is… ‘ Launched in two major mobile markets

    By Editorial Team2022년 04월 29일Updated:2024년 11월 21일2 Mins Read
    • Global star illustrator/animator ‘Puong’, an original IP-based hidden object genre game
    • Apple global preorder feature during pre-order, new feature selected after launch
    • April 29th Apple, Android mobile global launch in two major markets

    A mobile emotional healing art game, ‘Love is… ‘ was successfully pre-ordered and officially released in Google and Apple’s two major markets.

    ‘Love is… ‘ is a hidden object game that conveys the sensibility of a healing art game. It was developed based on the original IP of the artist ‘Pooong’, a representative star illustrator and animator produced by Naver Grafolio.

    The original author, ‘Pooong’, produced and under the theme of ‘love’ that anyone can relate to, and sold 500,000 copies, global SNS followers 3.2 million, YouTube animation clips He is regarded as a popular illustrator and animator, particularly well-known abroad, recording more than 50 million cumulative views.

    The game proceeds in such a way that when the user finds a hidden picture with the original illustration in the background, the paint spreads out from the fingertips through the color smearing art effect to complete the illustration. In particular, the sweet OST composed of animation clips provided for each chapter and melodies of piano and acoustic guitar contains the warm sensibility of the original.

    ‘Love is… ‘ will consist of a total of 30 chapters and more than 300 levels containing the artist’s beautiful hand-drawn illustrations. Users can collect wallpaper illustration collections through game play and designate them as mobile phone wallpapers, so they can enjoy another collection.

    PlayApps CEO Lim Jae-chung said, “In order to capture the heartwarming work of artist Puong in the game, we paid attention to emotional expressions such as the effect of paint spreading from the fingertips and spreading colors.” “Love is… is a beautiful game where anyone, regardless of age or gender, can feel the warmth of the original and heal their emotions without stress.”

    Meanwhile, ‘Love is… ‘ was selected as a global pre-order featured by Apple during the pre-order period in April, as well as being selected as a new feature on the day of release to decorate the main screens of App Stores in 130 countries. There is a lot of anticipation.

    [Shortcut to the integrated download page of Love is…]

    Editorial Team
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