Unity (unity.com/kr), which provides a platform for creating and operating real-time 3D content, announced that it is expanding its strategic partnership with Google to support creators’ development and growth of live games.
Unity and Google’s partnership aims to help developers create and grow live games. With the renewal and expansion of the partnership, the two companies will provide developers with the optimal tools and infrastructure they need to seamlessly create, launch and grow games on a global scale.
First, Unity registers the Unity Gaming Service solution in ‘Google Cloud Marketplace.’ The solutions introduced for the first time are ‘Multiplay’ and ‘Vivox,’ which are considered essential tools for building multiplayer experiences. It plans to expand access to basic multiplayer services by providing multiplayer, a game server hosting service that effectively expands the size of games, and Vivox, a voice and text chat service that supports player communication in games.
In addition, ‘Google Ads and ‘Display & Video 360 (DV360)’ will be integrated into ‘Unity LevelPlay to support mobile game developers. By enabling in-app bidding for Google Ads and DV360 through Unity LevelPlay, the industry’s leading mediation platform, developers can reduce time spent on operations and transactions and increase revenue.
For more information on the extension of Unity and Google’s partnership, visit Unity’s official blog.
Meanwhile, in 2018, Unity and Google entered into a strategic alliance for mobile game advertising with Google’s mobile advertising business unit ‘Google AdMob’, providing advertisers with a seamless and integrated advertising method and generating revenue for developers. have provided an opportunity.
