On the 8th, the 4th ‘Window Program’ will wrap up its year-long journey with ‘Window Demo Day 2022’ (hereinafter referred to as ‘Window Demo Day’) and ‘Graduation Ceremony.’ The ‘window program’ is a domestic small and medium-sized developer and startup support program jointly conducted by Google Play with the Ministry of SMEs and Startups and the Korea Institute of Startup & Entrepreneurship Development. It was launched in 2019 and celebrated its 4th term this year.
The window demo day was prepared to help the 4th window developers attract investment. The 10 participating companies of the 4th window program will meet with domestic and foreign investors in-person to introduce their business performance and have a Q&A session for investment review.
About 160 participants from the 4th term attended the networking session, which is designed to build long-term relationships with industry experts such as investors and publishers. After the Demo Day ends, the ‘Graduation Ceremony’ of the 4th window program will be held, where participating companies will convey their impressions of participation and discuss the 2023 window program operation plan together.
At the window demo day event, Lim Jung-wook, head of Startup and Venture Innovation at the Ministry of SMEs and Startups, gave a congratulatory speech and gave a congratulatory speech. Lost Paradise> (Sogon Labs) ▲ Coffee House (Social Investing Lab) ▲ Stylebot (Stylebot) ▲ Let’s Go Baby (Let’s Go Baby) ▲ (Endorphin Connect) ▲ (Pear Corporation) participates.
Participating in the expert panel are Kakao Ventures Senior Team Leader Kim Ji-Woong, SparkLabs Ventures Team Leader Heo Jeong-ju, CJ Investments One Cycle Responsible Reviewer, and Donghun Investments Reviewer Hong Jeong-woo.
Lim Jeong-Wook, head of the Startup and Venture Innovation Office at the Ministry of SMEs and Startups, said, “A window program that can provide opportunities for growth, such as discovering startups with high potential for overseas expansion together with global companies and connecting them with investors, is a very important policy tool.” We plan to expand collaboration with global companies such as Google to create more growth opportunities and opportunities for global expansion for promising startups.”
Senior Director of Google Asia-Pacific Platform/Ecosystem Marketing, Neuron, said, “The window program has been held for the 4th time, and the cumulative number of participating developers has exceeded 300. In the meantime, it has not only established itself as a fostering program that domestic startups want to participate in but is also a representative startup support program that has been exported as a successful case in the Asia-Pacific region.”
He continued, “Google will continue its efforts to serve as a ‘window for growth’ through which Korean startups can spread their wings and expand globally.”
On the other hand, Oh Se-Jeong, CEO of Aegiyagaja, who was selected as 1st place in the 4th window program, said, “I started the business to develop content that parents and children can enjoy and experience together in the era of the prolonged corona. Being able to receive professional advice through the window program, such as improving apps and services, entering the global market, and marketing strategies, helped me grow rapidly.”
“We plan to enter more overseas markets, including Indonesia, in the future. I want to create a world where children from all over the world can run freely.”
The window program, which was held for the 4th time this year, selected 80 developers in 2022 and provided participating companies with an average of KRW 135 million in project funding, as well as marketing and public relations support, consulting for growth and overseas expansion, and links to specialized institutions. Provided.
The average annual sales growth rate of companies participating in the 1st, 2nd, and 3rd window programs was 85%, overseas expansion increased by more than 70%, accumulated investment of KRW 201.2 billion, and new downloads increased by 140%. In particular, Collie, Coffee House, Walnut Labs, and Billio, which participated in the 4th window program, received at least 20.5 billion in combined investment despite the cold wave of investment, and Aegiyagaja achieved remarkable results, such as a 388% increase in transaction volume in the third quarter compared to the previous year. are reaping
