ONE Store (CEO Park Tae-young), Korea’s leading native app marketplace, announced significant enhancements to its “Beta Game Zone” program in celebration of its 10th anniversary. The platform is doubling down on its commitment to supporting indie and small game developers through expanded benefits and marketing support.
Up to ₩30 Million in Advertising Support for Selected Titles
Starting this year, games selected as “Outstanding Beta Games” will receive ₩20 million worth of SingleTap™ advertising services upon official launch.
If the developer also integrates ONE AdMax, ONE Store’s in-app advertising monetization platform, they will receive an additional ₩10 million in advertising support, totaling up to ₩30 million in promotional benefits.
SingleTap™ is an advanced ad solution that allows users to install apps with a single click, bypassing the traditional multi-step app store process. This streamlined user experience reduces drop-off rates and significantly improves installation conversions compared to standard app install ads.
ONE AdMax, ONE Store’s proprietary Supply-Side Platform (SSP), is designed to help developers maximize ad revenue through optimized in-app advertising.
In addition to monetary support, selected beta games will be featured in ONE Store’s in-app “Game Magazine” as recommended titles, gaining high-visibility exposure to potential users.
10 Years of Developer-Focused Incubation
Since its launch in 2016, Beta Game Zone has served as an essential platform for early-stage developers to test their games, receive real user feedback, and build awareness prior to full release. To date:
- 325 developers have participated
- 453 game titles have undergone beta testing
- The program has recorded over 580,000 cumulative downloads
Hit titles such as “MIR4” (Wemade) and “Ghost Soul M” (Mgame) successfully launched after gaining early traction through the Beta Game Zone.
A Sustainable Ecosystem for Indies
CEO Park Tae-young commented:
“For nearly a decade, Beta Game Zone has gone beyond a simple testing tool—it has been an incubator where developers connect with users to enhance their games. We will continue to provide comprehensive support to ensure that small studios can launch their games in a stable environment and achieve commercial success.”
In parallel, ONE Store also operates a dedicated program for indie developers called “Indie Game Zone.” Since 2016, the initiative has introduced 366 titles, further contributing to the development of a sustainable and diverse gaming ecosystem in Korea.
