- Participating in ChinaJoy in July and Gamescom in August to explore global business opportunities for excellent K-games
- Confirmation of interest in K-games, such as reaching a consulting amount of 33.8 billion won (Gamescom) and 27.2 billion won (ChinaJoy)
- Plans to operate a joint Korean pavilion at the Tokyo Game Show (September), Thailand Game Show (October), and Taiwan Game Show (January next year)
The Ministry of Culture, Sports and Tourism (Minister Yoo In-chon) and the Korea Creative Content Agency (President Cho Hyun-rae, hereinafter referred to as KOCCA) participated in Gamescom and ChinaJoy, global game shows representing China and Europe. They operated a Korean pavilion to promote the export of excellent K-games and reaffirmed their global competitiveness.
◆ At Gamescom in Germany, 13 K-games for PC, console, mobile, etc., were showcased, and over 400 consultations were held
Gamescom 2024, held for five days from August 21st to 25th, is the largest game show in Europe. Game developers, investors, sales and distribution companies, and gamers from around the world gather there, and KOCCA participates in the Korea Joint Booth every year.
This year, 1,462 companies from 64 countries participated in the Gamescom Korea pavilion, with 13 games from various platforms, including PC, console, mobile, and new technology. ▲Skywalk ▲Mobisoft ▲AndUsoft ▲Bucketplay ▲Triple Games ▲Influence ▲GiantStep ▲EmotionWave ▲Sususoft ▲Hipercent ▲Two Hands Interactive ▲Sconec Entertainment ▲Pneumatic, etc.
To achieve successful export results, the Korean Pavilion at Gamescom actively provided game videos, game demonstrations, and game introduction explanations to on-site visiting buyers, resulting in approximately 400 consultations and approximately USD 24 million ( KRW 33.8 billion) in consultations, significantly increasing the possibility of entering the European market. ( Converted based on the exchange rate of KRW 1,359.8)
“In addition to the B2B business meeting this year, we were able to directly check out the local market and global game trends through KOCCA’s B2C observation program, which was very helpful,” said Man-Son Jeong, CEO of Trypul Games, which was introduced in the Gamescom Daily magazine as an indie game to watch at Gamescom 2024. “We unveiled the new build of for the first time at Gamescom and received positive responses from buyers and industry insiders, and we hope to continue our business in the European market through this opportunity.”
◆ Participating in ChinaJoy for the first time in 6 years since COVID-19, reaching a consulting amount of 27.2 billion won, confirming the response of the Chinese market
Meanwhile, ‘ChinaJoy 2024’, held for three days from July 26th to 28th, is China’s most significant game show celebrating its 21st anniversary this year. KOCCA participated as a representative of Korea by setting up a booth for the first time in six years since 2018.
KOCCA selected seven games and operated a Korean joint booth in ChinaJoy. The participating games are ▲Skywalk ▲Super Planet ▲Neo Games ▲AndUsoft ▲Two Hands Interactive ▲Giant Step ▲Dizzard.
The Korean Pavilion secured local buyers to participate in preliminary business matching, investment, MOU, marketing, etc., to re-enter the Chinese game market with domestic games. As a result, it achieved 264 consultations and a consultation amount of 20 million dollars (approximately 27.2 billion won), confirming the high interest in K-games. ( Converted based on the exchange rate of 1,359.8 won)
Anyusoft CEO Kim Young-kwan, who signed a publishing MOU with a Singaporean company on-site, said, “The Greater China region is a gaming market that cannot be missed, and it is significant that KOCCA’s support for ChinaJoy has allowed us to achieve tangible business results,” and “Through business meetings with various global companies, we were able to confirm that is competitive in the global market.”
KOCCA Game New Technology Division Director Kim Nam-geol said, “By establishing ChinaJoy, Thailand Game Show, Taiwan Game Show, and self-selection support for overseas game markets this year, we are actively supporting the overseas expansion of excellent domestic games that had been stagnant due to COVID-19,” adding, “We will continue to work to improve the global expansion and export performance of K-games.”
Meanwhile, KOCCA plans to operate a Korean joint pavilion at five game shows, starting with ChinaJoy (July) and Gamescom (August), followed by the Tokyo Game Show (September), the Thailand Game Show (October), and the Taiwan Game Show (January 2025). The three-game shows starting in September will feature B2C booths, providing global users an opportunity to experience K-games firsthand.
