data.ai (formerly App Annie) announced the ‘2022 3Q mobile game settlement’. According to data.ai, in the third quarter of 2022, mobile game users worldwide downloaded more than 1.1 billion games on average each week through iOS and Google Play, and spent about 1.5 billion dollars (about 2.2 trillion won).
According to data.ai analysis, global mobile game app consumers spend an average of $1.5 billion per week. This is lower than the $1.7 billion (2.4 trillion won) per share consumer spend in the first quarter of 2021, but still shows a 25% increase compared to the same quarter of 2019, before the outbreak of the COVID-19 pandemic.
Data.ai explained that global consumer spending has decreased compared to the previous quarter, showing a trend of finding a stable market growth trend after a rapid rise during the last pandemic. Amid the prolonged pandemic, the game app market still maintains stable growth and high consumer spending.
South Korea’s average game app consumer spending per week was $96.2 million (137.4 billion won), down from the same quarter last year as the global figure, but still increased by 20% compared to the same period in 2019, which is the pre-COVID-19 stage, prolonging Corona 19 in Korea. This shows that the growth of the mobile game app market is well reflected. In particular, this time data.ai introduced the United States, Japan and South Korea as among the top three countries with the highest contributors to Google Play Games app consumer spending.
In the third quarter of 2022, the proportion of Google Play was high among the two major app markets in Korea. In the third quarter, the total number of game app downloads in Korea for iOS and Google Play reached 130 million, and consumer spending reached $1.3 billion (about 1.8 trillion won), with Google Play about three times the download and about 2 in terms of consumer spending. The number of ships was recorded. In particular, in Google Play, game apps account for 88% of the consumer spending of all apps, so it is analyzed that game apps are leading the domestic Google Play market.
In this 3rd quarter game ranking, the action RPG and casual shooting game ‘Survival!.io’ released by Habby of China has an explosive number of downloads of 1.44 million even though it was released on August 9, the early to mid-quarter last quarter. , and climbed to the top of the download rankings.
According to data.ai’s description, Tang Tang Commando has a similar gameplay style to ‘Vampire Survivors’, which has been popular since the beginning of this year on the PC gaming platform Steam. It has RPG elements that grow by upgrading equipment and stats, as well as rogue-like casual shooting elements that survive and clear the round by clearing the round, so PC Steam users who have enjoyed similar games and mobile RPG and casual games prefer It got a lot of attention from users.
In the consumer spending category, ‘HIT 2’ developed by Nexon Games reached $33.9 million (48.4 billion won) and ranked first in the rapidly rising ranking. In Korea, RPG genre games such as Tang Tang Commando, an ARPG genre, and Hit 2, an MMORPG genre, are located at the top of the mobile game charts. In the third quarter of 2022, domestic RPG genre game apps were downloaded a total of 24 million times and achieved consumer spending of about $820 million (1.2 trillion won).
