The domestic B2B global game market ‘2021 SPP:GAME’, hosted by the Seoul Metropolitan Government and the Seoul Industry Promotion Agency (hereinafter referred to as SBA), a small and medium-sized business support organization that is leading the revitalization of the Seoul game industry, ended with great success on the 16th.
‘SPP:GAME’ is a game-specialized online business conference designed to support biz matching between game startups and indie developers, domestic and foreign publishers, investors, and IP companies.
In particular, it is significant in that it is the first untact biz matching event in the game field prepared by the Seoul Metropolitan Government for stable global advancement of game startups and indie developers while the global game market and various biz matching events are closed one after another due to the spread of Corona 19 last year and this year. have
This ‘2021 SPP:GAME’ is a ‘Networking Day’ consisting of ‘B2B Day’, an online biz matching event between domestic and foreign game development companies, publishers and investment companies, ‘SPP Partners Day: Game’ seminar, and ‘G-Rank Challenge Seoul Award’ awards ceremony. It was divided into ‘.
At ‘2021 SPP:GAME’ B2B Day, in which 186 companies from 24 countries including the US, China, Japan, and Southeast Asian countries participated, 350 biz matches were made over 3 days, providing a wide range of business opportunities for domestic indie game developers suffering from COVID-19. provided
In addition to publishing, various types of discussions such as co-production, investment, and MOU were held. What stands out is the expansion of participating companies and special regions in the Middle East and Europe such as Iran, UAE, Russia, and Denmark. Through the expanded number of participating countries, buyers and sellers compared to last year, it was confirmed that ‘SPP:GAME’ has established itself as Korea’s representative B2B global game market.
In addition, another noteworthy point is the participation of major big buyers. ‘2021 SPP:GAME’ drew much anticipation as global companies were expected to participate even before the event. Major players from around the world, such as Xbox in the US, Xiaomi in China, Nintendo in Japan, 101XP in Russia, and Garena in Southeast Asia, participated in the event, realizing the heightened status of domestic indie games.
‘SPP:GAME’ Networking Day was held online on the 16th at Gathertown, a 2D-based metaverse platform.
First, we had time to look back on the indie game industry in 2021 and forecast 2022 through the ‘SPP Partners Day: Game’ seminar, a networking platform between indie developers and key industry partners. Reporter Hak-dong Jo of Game Dong-a, a game media company, participated as a speaker and gave a lecture on ‘2021 Indie Game Issues and Survival Strategies’.
Next, Ho-Jun Park, director of the Korea Game Developers Association, talked about the current status and prospects of ‘NFT games’, which have recently emerged as a hot topic. Lastly, Dong-gyu Han of Neowiz, who has been constantly discovering excellent indie games, explained the 7 habits of successful indie games from the perspective of investors.
On ‘SPP:GAME’ Networking Day, the 2021 2nd ‘G-Rank Challenge Seoul Award’ awards ceremony was also held.
The ‘G-Rank Challenge Seoul Award’ is a traditional game award ceremony operated by the Seoul Metropolitan Government and SBA to revitalize the domestic game industry and support startups. of was added to the list of winners.
The winning works were selected as the main characters of the ‘G-Rank Challenge Seoul Award’ by obtaining high scores in terms of immersion and completeness from a jury composed of industry experts. The three indie game developers will receive 2 million won each in prize money and follow-up support such as media promotions.
Park Bo-kyung, head of SBA’s Strategic Industry Division, said, “Through the success of ‘SPP: GAME’, which celebrated its second anniversary this year, we were able to confirm the infinite potential of domestic indie games. We will do our best to make ‘SPP:GAME’ a pivotal point for domestic indie game overseas expansion.”
