AFI (CEO Kwon Oh-hyun), which operates the game server platform ‘THEBACKEND’, announced on the 7th that it has signed a service agreement with ‘GENTLE MONSTER’, a global fashion eyewear brand.
Not long ago, Gentle Monster launched a brand mobile game ‘Jentel Garedn’. Blackpink Jennie participated in this project, which was carried out ahead of the product launch, and used the game server ‘THEBACKEND’ for stable service and operation. The game is currently being serviced in various global countries such as Asia, the United States, and Europe, and is getting a good response, such as achieving the number one spot in the App Store popularity chart within one day of its release.
In this project, Gentle Monster implemented the real-time ranking function at the end of the game. Although the recent trend of collaboration between the fashion industry and the game industry is increasing, it is true that it is not easy to create a branded game due to the nature of game development, which requires a lot of money and time.
In this part, it is expected that the back end that provides ‘easy usability’ and ‘complete function’ can contribute to lowering the entry barrier of the game industry.
Oh-hyun Kwon, CEO of AFI, explained, “Our goal is to provide a service that can be used universally regardless of the size of the customer or the genre of the game. said.
About AFI Co., Ltd.
AFI has been operating the game server platform ‘The End’ since August 2018. As of the end of September 2021, the number of service users has exceeded 2,000, showing rapid growth. Recently, it is planning to accelerate business expansion such as strengthening global services and functions by attracting 1 billion won in Series A investment from GU Investment and Blue Point Partners.
Introduction of ‘The End’ game server
The back end is operated under the slogan of ‘a game server that does not require development’, and it is a service that allows developers to easily build game servers. It is the first game server SaaS in Korea that currently has the largest number of developers in Korea as customers.
