The Busan Information Industry Promotion Agency (President Jung Moon-seop) and the Busan Indie Connect Festival Organizing Committee (Chairman Seo Tae-gun, hereafter referred to as the BIC Organizing Committee) announced that ‘Jon’, the official character of the Busan Indie Connect Festival event, was released on the YouTube channel on March 24. Nae announced that she debuted as a virtual influencer through ‘JON-N-INDIE’.
Starting with ‘Mother Solo: Everyone is Born is Solo’ at the ‘Indikaba Interactive’ studio, which received a lot of response through the last BIC Festival, the Virtual Influencer Zone showcases BIC’s past exhibitions through the ‘Zone Indie’ channel every other week. You can play and introduce yourself and meet domestic and foreign indie game users.
The BIC organizing committee has published domestic and foreign indie games 3 times a week since 2018 on Naver Post’s ‘Indie Connect’ serially on Naver Post’s ‘Indie Connect’ to solve the real difficulties that developers who have released indie games are putting a lot of money and effort into on marketing, but they do not lead to an increase in sales. Efforts are being made to spread In addition, it plans to support domestic and overseas marketing of indie games with video content customized for the MZ generation through virtual influencers this year.
The BIC organizing committee released the first three official characters (Ellie, Arnold, and Momo) in 2019 and used them in various promotional materials and goods, and last year released the fourth character ‘John’. John is the protagonist of the video that finds, plays, and introduces the BIC exhibition space according to the character setting who is traveling through space in search of indie games. In addition, we plan to provide an opportunity to actively promote indie games abroad through English subtitles for overseas users.
Active activities such as a surprise stage at the Busan Indie Connect Festival 2022 offline event this year are being planned.
“The virtual influencer ‘John’, the first project of the BIC organizing committee, which tries a new challenge every year,’ said Tae-Gon Seo, chairman of the organizing committee, to support the global marketing of indie game studios. It will be an opportunity to continuously promote indie game works at home and abroad along with the Naver Post series that has been running for many years,” he said.
For more information about the Virtual Influencer Zone, you can check out John’s official YouTube channel, ‘John Indie’.
