IronSource (NYSE:IS) announced on the 29th that it has officially launched the industry’s first ‘Marketability Testing Tool’ for mobile game apps, from pre-launch game development direction to market feasibility analysis.
IronSource’s marketability testing tool provides a prediction sandbox that matches games and users, providing game developers with marketability scores on which games to invest in and release to help them make accurate judgments and decisions. This tool simultaneously handles marketability and competitiveness analysis of a game, ultimately helping app developers make decisions about whether to promote and sustain a game.
To date, game developers face a variety of challenges when validating a concept for a new game, as the industry has no solution to rapidly test a game’s prototype or provide a clear answer on which titles to invest in prior to releasing the game. .
Accordingly, due to the large difference between the data during the initial test and the data after the global release, the game failed to secure a unique user base, and often faced dilemma during the global launch stage. IronSource’s marketability testing tool is designed to prevent situations where you have to rely on guesswork and intuition in the process, and it tests the game’s predicted unique users, and compares the results to the marketability curve of the game and other games in the same genre. can be visualized and analyzed for comparison.
The results of these tests and comparative analysis data are converted into scores to show the possibility that the game can grow in size while maintaining profitability. Based on this, developers can quickly decide whether to invest in the full-scale launch of the game.
Developers will also be able to deploy and utilize resources more efficiently with this tool, as well as test at scale to bring high-potential games to market faster.
Nimrod Zuta, Vice President, Product Development Solutions, IronSource, said, “In an industry where the key is to select a time-to-market and generate a profit based on it, there has been a tool that predicts game growth potential and draws firm conclusions about whether it will be released. “Ironsource’s marketability test tool is expected to bring about a big change in the market. Game developers can focus their time on the apps that have the potential to be successful, so they don’t miss out on apps that have the potential to become hits.”
Vice President Nimrod Juta continued, “Ironsource’s publishing solution, Supersonic, was tested and analyzed prior to the release of the hyper-casual game ‘Color Match’ using a marketability testing tool. It has been at the top of the charts for over 14 weeks in the charts. This tool further centralizes the core business functions of IronSource LevelPlay, giving developers all the tools they need to extend their apps in one platform.”
On the other hand, all developers and publishers who are currently using IronSource Level Play can use the IronSource marketability test tool released this time on the platform, and more details can be found on the ‘IronSource official website.
