Global game server SaaS platform provider AFI (CEO Oh-Hyun Kwon), operator of The Backend, announced it will host a free online webinar on August 19 (Tuesday) from 2 PM to 4 PM, aimed at sharing essential mobile game marketing strategies with game developers.
Titled “Mobile Game Marketing Mastery in 2 Hours – The Backend Webinar Season 2”, the event will provide developers with actionable marketing insights through talks by top industry professionals. The content is tailored to reflect current marketing trends and focuses on real-world case studies, responding to feedback from the first session held in April.
Key Sessions and Speakers:
- Hyerin Choi, Manager at Airbridge, will speak on
“Utilizing MMPs for Genre-Specific Marketing Strategy Development”, covering key metrics for each game genre. - Inhoo Park, CEO of ActionFit, will present
“Marketing Strategies by Game Genre”, using case studies to explain how to approach different genres based on target regions, platforms, monetization models, and revenue goals. - A speaker from Google Korea will join to deliver a session on
“Creative Strategies for Game Marketing”, offering best practices from a global perspective. - Eui-Bok Lee, Director at AdPopcorn, will cover
“Core Structures and Winning Strategies for Mobile App Monetization”, based on field-proven success stories.
Event Details:
- Date: August 19 (Tuesday)
- Time: 2:00 PM – 4:00 PM (KST)
- Format: Online (Webinar)
- Fee: Free
- Eligibility: Open to all game developers
- Registration: Register via The Backend Blog
A Message from the Organizer
AFI CEO Oh-Hyun Kwon stated:
“Our goal is to share practical knowledge that can be directly applied to the marketing field, especially through real-world examples. We hope this webinar empowers game developers to build their own in-house marketing capabilities and take meaningful steps toward success.”
Whether you’re an indie developer or part of a growing studio, this webinar presents a valuable opportunity to gain marketing know-how from the best in the business.
