Iron Source announced that it has significantly expanded the growth of the indie game ‘Cats & Soup’, which is being serviced by Neowiz, based on the technology of the mediation platform ‘LevelPlay’.
The mobile game ‘Cat and Soup’ is a work that recorded 23 million cumulative global downloads with cute and charming fairy tale-style illustrations. According to Neowiz, as a result of introducing IronSource’s level play into the game, overall indicators such as a 23% increase in in-app and ad revenue and a 20.5% improvement in eCPM (cost per 1,000 effective impressions) in North America were obtained.
“IronSource is not only the largest advertising network in the industry, but also has partnered with the largest network in the industry. Use this because you can connect any network you want through a custom adapter,” said Youngchan Kim, head of Neowiz’s mobile business division. This will expand the reach of advertisers and improve fill rates and revenue.”
Neowiz explained that the transition process to level play and the management of monetization strategies within the platform were easy and simple, and that the actual game performance was also improved. 23% increase in in-app and ad revenue by conducting A/B testing of various elements such as ad networks and regional groups as the first step in collaboration with IronSource and optimizing waterfall improvement and monetization strategies based on the advice of the IronSource team and achieved an eCPM growth of 20.5% in North America.
The conversion also saved more time on manual reconciliation and customer support, allowing more advertisers to reach the app and freeing them to focus on operations, he added. In particular, after expanding the new network, it can reach advertisers in various regions other than major countries, further intensifying competition and improving both fill rate and revenue.
More details on the success story of Neowiz’s popular healing neglect game ‘Cat and Soup’ can be found on the Iron Source website .
