Supercent (CEO Gong Jun-sik), a subsidiary of 111%, announced that it would hold the ‘3rd Hyper-Casual Game Challenge’ from February 20th to April 7th.
The ‘Hyper-Casual Game Challenge’, which is in its 3rd year, is the largest hyper-casual game development event in Korea and will be held this year with TikTok and the Korea Mobile Game Association. About 300 developers participated in the last 1st and 2nd rounds, and among them, Molip Inc, the winning team for the last 2nd round, is a game released in November of last year, Coffee Break, which has reached the Global 400 so far. Only downloads are being recorded.
Applications for this hyper-casual game challenge will be accepted through the Supercent website from February 20th to March 17th. Afterward, if the game is received by April 7th, the first successful game will be selected by April 11th, the CPI (Cost Per Install) test will be conducted, and the final winner will be announced on April 28th.
The final winner will sign a publishing contract worth up to KRW 2.4 billion if they achieve Supercent’s internal publishing KPI standards. In addition, cash bonuses worth up to KRW 50 million are additionally provided according to the achievement criteria of each KPI, such as CPI and retention index. In addition, about 2 million won worth of marketing expenses will be paid to the team that posted the game on TikTok and recorded the highest number of video views.
Gong Joon-shik, CEO of Supercent, said, “Supercent is a game developer and publisher specializing in hyper-casual games that have set its sights on the global mobile game business and have created 70 million global downloads so far.” We plan to continue supporting in various fields so that we can advance overseas.”
TikTok Global Gaming Team Manager Lee Hye-Seung said, “In addition to being a leader in hyper-casual games, Super-Casual has the know-how to create a sustainable business through UA, branding, and marketing.” We hope that developers will receive this know-how and achieve meaningful results in the global market through close marketing collaboration with TikTok.”
For more information on this hyper-casual game challenge, visit the website.
