In the past year, the most favorite game company of the MZ generation online was ‘Nexon’. ‘NCsoft’ and ‘Netmarble’ followed, but the difference from the first place was quite large.
On the 23rd, data & research, a polling agency, conducted a survey on 7 channels including △Twitter △Instagram △YouTube △Facebook △Kakao Story △Blog △Cafe for one year from August last year to July this year. It said that it analyzed the number of generation postings.
During the survey, 28 game companies were randomly selected, and only the top 15 companies in the order of total information for one year were ranked in the MZ generation’s interest.
This data is a total ranking of posts posted by people in their 20s and 30s by limiting the postings that the person who wrote the article on SNS clearly revealed his or her age.
The keyword ‘game company’, such as news channels of media companies that cannot write personal profiles, and most posts that did not reveal their profile on their own channels were excluded from this big data analysis even if they had the keyword ‘game company’.
As a result of the survey, ‘Nexon’ posted an overwhelming number of 4,133 postings that clearly revealed their age in January-June of this year by the MZ generation.
In the case of Nexon, search for ‘NEXON’ instead of ‘NEXON GAMES’, but set ‘NEXON JAPAN’ as a negative word.
△NCsoft took second place with 1,396 cases, and △Netmarble followed with 830 cases.
In addition, △Neowiz 710 △Krafton 485 △Kakao Games 414 △Pearl Abyss 368 △Com2us 364 △Wemade 344 △Devsisters 279 △Golf Zone 229 △Neptune 176 △Smilegate 139 △Webzen 129 cases △M game 61 cases were in that order.
During the same period, Nexon ranked first in the ranking of the total amount of information online.
Unlike the MZ generation information analysis that targets only 7 channels, the total information ranking is news, community, blog, cafe, Twitter, Instagram, YouTube, Facebook, Kakao Story, intellectuals, companies/organizations, government/public, etc. The survey was conducted on 230,000 sites across 12 channels.
As a result of the survey, Nexon took the lead with 431,120 cases, followed by Wemade with 345,364 cases and Netmarble with 325,867 cases.
Then △Kakao Games 308,061 △NCsoft 301,797 △Crafton 285,975 △Pearl Abyss 256,360 △Com2uS 239,129 △Golf Zone 186,576 △Neowiz 103,076 △Neptune 79,168 cases △Debsisters 74,011 cases △Smilegate 71,170 cases △Mgame 66,137 cases △Webzen 65,135 cases.
Meanwhile, ‘NeoWiz’, a game company with a higher posting ranking for the MZ generation than the total information ranking, was ‘Neowiz’, which ranked 10th on the online total information amount ranking, but jumped 6 steps to 4th place in the MZ generation posting ranking. In the MZ generation interest rankings, it jumped three steps to second place.
Conversely, ‘WeMade’, the 2nd largest in total information, only ranked ninth in postings for the MZ generation, while ‘Kakao Games’ and ‘Golf Zone’ also showed a contrast by dropping two steps in the ranking of MZ generation’s interest compared to the total amount of information.
