– Operation of the Korean Pavilion at ‘Gamescom’, Europe’s largest game show held offline for the first time in 3 years
– Various support programs such as overseas expansion strategy consulting, biz matching, networking parties, etc.
– In the second half of the year, the Tokyo Game Show and Thailand Game Show will also operate a Korean joint pavilion. Supporting domestic companies’ overseas expansion
The Ministry of Culture, Sports and Tourism (Minister Park Bo-gyun) and the Korea Creative Content Agency (President Cho Hyun-rae, hereafter referred to as KOCCA) have participated in an offline game show for the first time in three years, starting with ‘Gamescom 2022’ to support entry of excellent domestic game contents into overseas markets. participate
This year, KOCCA will operate the ‘2022 Overseas Market Korea Pavilion’ at ▲Germany’s ‘Gamescom’, Japan’s ‘Tokyo Game Show’ and ‘Thailand’s Game Show’, which is held as an offline event for the first time in three years since the spread of Corona. Through this, we plan to provide business consultation opportunities between domestic game developers and overseas distributors, and support various business activities to lead to exports.
◆ 15 domestic game developers and Korean joint pavilion at ‘Gamescom 2022’, Europe’s largest game show
KOCCA will participate in ‘Gamescom 2022’ to be held in Cologne, Germany from the 24th to the 28th and operate the Korean Pavilion. Gamescom was one of the world’s top 3 game exhibitions in 180 countries, with more than 370,000 visitors from 50 countries before Corona 19. are collecting
This year, the Korea Pavilion will be exhibited for B2B and will be composed of PC, mobile, console, and AR/VR divisions, and will present the contents of participating companies to major buyers around the world. Exhibitors are ▲WeaverActive ▲Momo Studio ▲Action Square ▲Pepper Stones ▲Flint ▲Softton Entertainment ▲Stoic Entertainment, Inc. ▲Newcore ▲Skywalk ▲Coding & Play ▲Ward Games, Inc. ▲Bird Letters, ▲Road Stars, Inc. There are a total of 15 domestic game companies, including Angel Games and Pixelity Games.
KOCCA provided in-depth analysis reports including game shows, market trends, and key buyer information to participating companies in advance, and conducted consulting on strategies for entering the overseas game market. In addition, during the event period, by inviting buyers, such as overseas publishers, accelerators and investors, networking time to introduce K-contents and business matching are provided to support participating companies in various ways so that they can achieve practical results.
◆ The Tokyo and Thailand Game Shows also operate a Korean joint pavilion. Expanding global business opportunities for domestic game companies
Starting with Gamescom, KOCCA operates joint pavilions at the Tokyo Game Show and Thailand Game Show to support domestic game companies’ overseas expansion and create global business opportunities.
First, it will participate in the Tokyo Game Show to be held in Japan in September and operate a joint pavilion with 15 domestic game companies. As one of the world’s three major game shows, the Tokyo Game Show hosts various programs such as meetings with participating companies and exchanges between Korea and Japan game content companies. In addition, during the event period, it plans to actively use it to promote domestic game companies, such as attracting the attention of general visitors and buyers through cosplay using hanbok and K-POP dance flash mobs.
In addition, at the Thailand Game Show, the largest game exhibition in Southeast Asia to be held in Bangkok, Thailand in October, a joint pavilion will be operated with five domestic game developers. As the game market is growing explosively, it supports the global business activities of domestic game companies in various ways, such as networking events, online and offline public relations, interpretation, and on-site meetings.
Yanghwan Lee, Head of Game Division at KOCCA, said, “We plan to actively participate in major global game shows so that the excellence of K-game, one of K-contents, can be actively promoted to overseas markets. We will spare no effort to support them for their successful business.”
