– The first brand collaboration using cat and soup IP
– Introduced more than 40 types of clothing including T-shirts and hats using game character designs
-Scheduled to be sold through online and offline shopping malls, starting with Musinsa
Neowiz (Co-CEO Seung-cheol Kim, Tae-geun Bae) announced on the 1st that Heidier (CEO Dong-gyu Kim) developed a healing mobile game ‘Cat and Soup’ and a fashion brand ‘Leawe’ to introduce collaboration clothing.
‘Leawi’ is a fashion brand that proposes a new culture based on the harmony of art and fashion by gathering artists and innovators with outstanding talents in various fields in Korea. Every season, we collaborate with artists to launch products and support their growth.
The products presented through this collaboration consist of 40 types of summer clothing, including T-shirts, jerseys, and pique T-shirts of various fittings, shorts, and colorful ball caps. It is characterized by a design utilizing the character of the ‘Cat and Soup’ game, which is loved for its cute and cute fairy tale-style illustrations.
The collaboration products will be introduced through various online shopping platforms at home and abroad, such as ZigZag, Avly, and Amazon, starting with the online fashion store Musinsa. In addition, it is planned to be available for purchase at Korea’s leading fashion select shops such as A-Land and Wonder Place.
An official from Neowiz said, “As this is the first collaboration using cat and soup IP, we are looking forward to it.
