- Superfast Steam Publisher Offmoon Unveils 4 New Indie Games
- Lowering market entry barriers with a flat pricing policy of 1 Dollar for all titles
- Scheduled for sequential release of up to 50 titles within the year, aiming to leap forward as a PC and console distribution platform.
Superfast, the holding company of mobile game company 111 Percent, launched a Steam-specialized publishing subsidiary called ‘OFFMOON’ and unveiled its first lineup of four titles on the 15th.
Superfast Expanding from Mobile to PC and Console
Superfast, which has developed ‘Random Dice’, ‘Lucky Game’, and ‘Cooperative TAD’ into 111 Percent’s representative mobile hits, has recently established a development base in Jeju Island and is expanding its business scope to PC, console, and Steam.
Offmoon is a new label established to exclusively handle Steam-based indie game publishing as part of this platform expansion strategy.
The key is ‘1,100 won (USD 1)’… A flat-price strategy breaking down price barriers
The most notable strategy put forward by Offmoon is its unconventional pricing policy. It plans to release four high-quality indie games at a flat price of 1,100 won (USD 1).
Considering that a significant number of indie games on the Steam market are priced between $5 and $20, this means users can try out various games without any financial burden.
This philosophy is also embodied in the brand name ‘OFFMOON’. It signifies that new value is revealed in the space where the familiar ‘Moon’ has disappeared (Off). This can be interpreted as an intention reflecting the brand identity of discovering hidden fun within lesser-known indie games.
Lee Seon-hwa, Director of the Offmoon Steam Label (LD), explained, “There are many indie games that cannot reach users due to budget or marketing limitations,” adding, “The 1,100 won (USD 1) policy is not simply a low-price strategy, but is intended to allow more users to discover the hidden value of games and experience enjoyment without being constrained by the price.”
Launching with an initial lineup of 4 titles featuring genre diversity
The first lineup unveiled by Offmoon consists of a total of four titles, covering a wide range of genres from casual action to strategy and roguelike.
- Chill Cat – 3v3 Casual Action Top-Down Shooter
- Dealer’s Dice – Single-player strategy, high-risk dice defense
- HellDeck – Dark Roguelike Deck-Building Defense
- Who Am I Next?! : Animals – 7-Player Action Casual Brawl
The lineup is well-rounded, ranging from casual party games to titles aimed at deck-building and roguelike fans, and stands out for its balanced composition that is not skewed toward any particular taste.
The goal is to build a PC game ecosystem with up to 50 titles by the end of the year.
Starting with the unveiling of these four titles, Offmoon plans to sequentially introduce up to 50 games by the second half of this year. The goal is to build a new type of PC game ecosystem by evolving beyond simple publishing into a platform operator that distributes and services a variety of PC and console games.
Attention is focused on how Superfast’s proven business capabilities in the mobile market will translate into results on the new stage of Steam, and what kind of impact the unconventional pricing experiment of ‘1,100 won (USD 1)’ will have on the indie game market.
| item | detail |
|---|---|
| Publisher | OFFMOON |
| Parent company | Superfast (CEO Kim Kang-an, 111 Percent Holding Company) |
| platform | Steam |
| Pricing Policy | All titles at a flat price of 1,100 KRW (USD 1). |
| First lineup | Chill Cat, Dealer’s Dice, HellDeck, Who Am I Next?! : Animals |
| Future plans | Up to 50 types to be released sequentially by the second half of the year |
| YouTube channel | Shortcut |
| Steam Page | Shortcut |
