- Applications accepted via the official contest website for approximately one month starting April 21.
- Contest for global developers and indie studios
Krafton (CEO Kim Chang-han) is holding a global hybrid casual game contest worth a total of $5 million together with Neptune (CEO Kang Yul-bin).
The name of the contest is ‘Flick x KRAFTON Casual Game Challenge Season 01’. The contest is open to global developers and indie studios, and the application period runs for approximately one month, from April 21 to May 18. Following a screening process, the final selected developers will be announced in July, and the selected games will undergo testing and improvement in collaboration with Neptune’s hybrid casual game publishing brand, ‘Flick’, before proceeding to a global launch.
‘Flick’ is a hybrid casual game publishing brand operated by Neptune, focusing on supporting developers in rapidly validating and expanding their ideas in the market. Based on collaboration with Krafton, it combines global publishing capabilities with data-driven operational strategies to support the entire process from early-stage projects to commercialization.
This contest is a project that combines Krafton’s global publishing experience and market insight with Neptune’s ad-tech technology and know-how, as well as its expertise in developer investment and casual game business operations. Both companies aim to discover hybrid casual games competitive in the global market and establish a sustainable publishing pipeline.
The official contest website contains detailed information regarding the contest and the publishing brand ‘Flick,’ as well as judging criteria. Submissions are also handled through the official website, and both completed works and prototype projects are accepted.
The ‘hybrid casual game’ sector is one of the new businesses being pursued by Neptune. It is a genre that combines growth elements with the foundation of hyper-casual games, which are characterized by simple controls and fast accessibility. It features a revenue structure that combines in-app advertising (IAA) and in-app purchases (IAP), and has recently been growing rapidly in the global market.
Krafton plans to discover competitive hybrid casual IPs in the global market through this contest and continuously strengthen its global publishing capabilities together with Neptune.
