The Seoul Metropolitan Government and the Seoul Industry Promotion Agency (SBA) announced that they are supporting the successful global advancement of domestic game companies through the ‘2022 Game Content Marketing Support Project’.
This business supports domestic game companies with competitive content to effectively secure users and enter the global market. The public offering started in April of this year, and the final 10 companies were selected in June.
The 10 selected companies receive a total of KRW 300 million worth of marketing funds, as well as seminars on global advancement strategies and know-how, 1:1 expert consulting support, promotional video production and exposure support, and follow-up support from internal and external partners. this is done In addition, 5 games with excellent domestic and overseas marketing results are finally selected among these companies and additional marketing funds are provided.
The five games finally selected were Gameberry Studio’s ‘Chosun Zombie’, ENP Games’ ‘Animal March Match’, Super Awesome’s ‘Shindorim with Naver Webtoon’, Nadic Games’ ‘Dog Cafe Tycoon’, and Lumiere Entertainment’s ‘Full Moon’. ‘Bride’ is attracting attention from users from all over the world, including Korea, the US, France, Germany, Australia, and Taiwan.
Gameberry Studio’s ‘Joseon Zombiejeon’ is an RPG that fights zombies by becoming a secret organization ‘cheamja’ set in the Sejong era. Gameberry Studio plans to broadly target Asian markets such as Korea and Japan by using its data analysis technology, and is preparing for global marketing including North America.
ENP GAMES is developing a variety of match 3 games and is an experienced match 3 game developer with over 10 million global downloads. This ‘Animal March Match’ is a game that solves puzzles with animal friends, and has been released in 170 countries around the world, including the United States, France, Germany, Japan, and Korea. of users is increasing.
Super Awesome’s ‘Sindorim with Naver Webtoon’ is an idle RPG game based on the Naver webtoon ‘Sindorim’. Immediately after its release in Korea in July, it ranked first in Google Play Store’s most popular games and second in Apple’s App Store. It has achieved more than 365,000 cumulative downloads in about a month since its release. Shindorim, which aims to advance into overseas markets in the fourth quarter of this year, is expected to see greater growth.
Nadic Games, a developer established in 2012, is producing PC/mobile games by acquiring and operating an indie developer, Map Games. Starting with Idle/Tycoon, we are challenging various genres, and we have launched ‘Dog Cafe Tycoon’ globally in Korea, the US, Canada, and the UK, achieving 330,000 downloads. This game has been particularly well received by women in their 20s and 30s in North America.
As a story game developer, Lumière Entertainment promoted ‘Bride of the Full Moon’ in the US, France, and Germany through this support, and ‘Devil’s Proposal’, ‘Bride of Twilight’, and ‘Bride of Nightmare’ that share the same worldview. Including, it has achieved over 200,000 downloads worldwide. In addition, the number of accumulated SNS followers, centered on North American users, has been achieved over 10,000.
Super Awesome CEO Cho Dong-hyun said, “With the marketing support of the Seoul Industry Promotion Agency, I was able to make new attempts that I had thought of but could not carry out due to lack of funds and other resources. “He said.
Yuri Kim, CEO of Lumière Entertainment, said, “It has been a great help in terms of cost reduction and data acquisition for a small developer like ours who is having difficulties in executing marketing expenses.
Smilegate Megaport, Microsoft, Naver Cloud, Now Dodge, and Xsolla Korea participated in this project to transfer know-how on global marketing through consulting and seminars, and to support servers and development solutions to facilitate global advancement. are doing
Smilegate Megaport, a company specializing in game publishing and investment, provides know-how and strategy consulting for global expansion and marketing to selected companies, and can discuss cooperation plans through corporate demand and internal review procedures.
When using its own solution, Now Dodge provides promotion support linked to BlueStacks X, and Xsolla Korea provides a payment solution for entering the global market. Microsoft and Naver Cloud are also generous in providing credit support for each game server and solution use.
Kim Hyun-woo, CEO of the Seoul Industry Promotion Agency, said, “For the success of domestic game companies, global expansion is absolutely essential, but in the case of small and medium-sized game companies, despite the presence of various marketing platforms, the lack of professional manpower with a high level of understanding and problems such as funds, It cannot be done,” he said.
He continued, “We will do our best to help excellent domestic game companies settle on the global stage through various types of businesses such as marketing funding support, one-on-one consulting, and business consultations.”
