The Ministry of Culture, Sports and Tourism (Minister Hwang Hee) and the Korea Creative Content Agency (CEO Cho Hyun-rae, hereafter referred to as Konjinwon) announced the results of the ‘Game Plus Project’ to support small and medium-sized game companies in Korea entering the overseas market. was held on the 21st.
About 50 people from game companies and professional partners who participated in the ‘Game Plus Project’ this year participated in this performance sharing meeting, and it was held with a limited number of people in accordance with the Corona 19 quarantine rules.
In particular, it was a time to share the achievements of the ‘Game Plus Business’ and the know-how of domestic game companies that have succeeded in overseas expansion for two years after the business reorganization, including networking among participating companies.
Kim Ji-hoon, manager of Nadic Games, who made the case presentation on that day, said, “Unlike the original plan to provide services in English, Japanese, and Korean only for the overseas expansion of Tycoon games, the ‘Game Plus Business’ supports language translation of game content. Through additional work in French, German, Spanish, Portuguese, Russian, and Chinese (traditional), we were able to succeed in global localization. Customized marketing using the /B test was effective.”
In addition, Kim So-yeon, team leader of Galactic Entertainment, a professional partner providing services in the ‘game plus business’, said, “I learned about the ‘game plus business’ through the introduction of nearby game companies that were using the translation service.” I decided to participate because I thought that it would be possible to work with various customers and transact based on trust because it is a market type, and I think it is a profitable business for both game developers and service companies.”
Meanwhile, the ‘Game Plus Business’ is operated in the form of an open market where small and medium-sized domestic game developers can search for and inquire specialized services necessary for overseas expansion and trade with points. performance continues.
Wondersquad’s achieved cumulative sales of more than 1 billion won within 3 months of entering the global market, and this year ▲Rising Wings’ ▲Arum Games’ ▲Co., Ltd. Six games, including Story Taco’s , were also selected as global main features (recommended games) in Google Play and Apple Store.
In particular, ▲ ▲ ▲, which received support for the ‘Game Plus Business’ in the ‘Indie Games that Brightened the Year of 2021’ selected by Google Play 3 Dog games won awards, proving their potential and competitiveness.
Hyuk-soo Kim, Head of Game Division at Conjinwon said, “We reorganized our game-plus business last year to provide a more tangible overseas expansion service in the game industry. Jinwon will continue to support domestic Jiangsu games so that they can successfully enter overseas markets through the game plus business.”
The ‘Game Plus (http://gsp.kocca.kr)’ support service conducted by Conjinone is in the fields of marketing, localization, infrastructure, and consulting. ▲Game content language translation support ▲Game test (QA) and customer operation (GM, CS) ▲Video production, online/offline marketing support ▲Server and security technology support, etc. are currently providing 166 services. will support you to do so.
