– A total of KRW 210 million of actual marketing expenses for game content released globally
– Reinforcing the marketing performance of selected companies through consulting by specialized companies… Recruitment until April 14th
Busan City (Mayor Park Hyung-joon) and Busan Information Industry Promotion Agency (Director Jeong Mun-seop) will participate in the 「2023 Game Contents Global Marketing Support Project」 from March 29th to April 14th to support the advancement of excellent game content in Busan to the global market. Recruiting companies.
The Busan Information Industry Promotion Agency, which operates the ‘Busan Global Game Center’ sponsored by the Busan Metropolitan City, the Ministry of Culture, Sports and Tourism, and the Korea Creative Content Agency, strengthens the marketing capabilities of companies in dire need of entering the global market through this project, and effectively uses subsidies. Support to use.
Although numerous games are currently being released in the global market, there are not many successful games, so this project was planned to help solve the concerns of small and medium-sized local game companies.
Selected companies will receive a marketing subsidy of 15 million won each, and incentives of up to a total of 120 million won will be differentially paid if the results of the midterm evaluation are excellent.
This year’s improvements compared to last year include the addition of educational consulting that provides a game content improvement, comprehensive indicator analysis, and a marketing strategy establishment guide for game content marketing agencies. Through this, the selected companies plan to increase their marketing efficiency and pass on know-how so that they can carry out their own marketing in the future.
Over the past three years, the global marketing support project has been ▲ Oblique Games’, which was selected as one of the Top 10 at the 2022 Google Indie Game Festival ▲ of Bluesom Co., Ltd., which topped the Korean Google Play rankings ▲ Famous games Various Busan games, such as Designworks’ Raising High School Girls, which were introduced to YouTubers and gained great popularity, contributed to achieving excellent results in the market.
Jeong Mun-seop, head of the Busan Information Industry Promotion Agency, said, “The number of developers that are producing excellent results through the recent Busan Global Game Center support project is steadily increasing.” I will spare no effort,” he said.
For the 「2023 Game Content Global Marketing Support Project」, any game developer in Busan who has a game that has already been released or a game that is about to be released globally can freely apply. An application can only be made through the government subsidy integrated management system ‘e Nara Help,’ and detailed information can be found in the project announcement on the website of the Busan Information Industry Promotion Agency (www.busanit.or.kr).
