Neowiz (Co-CEO Seung-cheol Kim, Tae-geun Bae) announced on the 13th that it had signed a license agreement with Daewon Media (CEOs Jung Wook, Jeong Dong-hoon) for the IP (intellectual property rights) of the mobile game ‘Cats & Soup’.
Through this contract, the two companies plan to use the IP of ‘Cat and Soup’ to develop various products such as living & kitchenware, figurines, and fashion accessories. Daewon Media will conduct business such as planning, manufacturing, and distribution of cat and soup-related products for three years.
As Daewon Media has already established a business base at home and abroad, such as content business, distribution, and publishing, and has high competitiveness, it plans to introduce the ‘Cat and Soup’ IP to the global market including China in earnest.
‘Cat and Soup’ is a healing mobile idle game developed by Heidier (CEO Kim Dong-gyu), a subsidiary of Neowiz. With cute cartoon-style illustrations and easy operation, it has been recognized for its popularity and game play, and is loved in the global market. It is currently recording 23 million cumulative downloads.
Neowiz plans to further develop ‘Cat and Soup’ into a global IP by actively diversifying its IP business as there has been continuous demand for commercialization from game users around the world.
A Neowiz official said, “As the art competitiveness of ‘Cat and Soup’ has already been verified in the global market, we expect that interest in products to be launched will be very high.” On the other hand, we will contribute to the expansion of sales.”
