The Busan Information Industry Promotion Agency (BIPA) announced that it will promote the ‘2022 game content marketing strategy support’ project to strengthen the marketing capabilities of game content companies.
This BIPA support project is aimed at strengthening the game marketing capabilities of selected companies by providing a guide to game analysis and marketing strategy establishment for local game companies. Applications are accepted until 14:00 on Monday, July 18.
The target of support is for game content development companies in Busan and Gyeongsangnam-do, and ▲ mobile game contents that have been newly released or that have completed just before the commercialization stage, or ▲ previously released mobile game contents that are about to be updated on a large scale. In the case of game content prior to release, it is essential to release it within the contract period.
The scale of the support is 15 million won for direct marketing per selected task and educational consulting related to game content marketing for 4 months from August to November, 22nd. Consulting consists of improvement of game characteristics (UI, UX, etc.), comprehensive analysis of game indicators, and provision of marketing strategy establishment guides.
Companies wishing to participate in this support project can apply through e-Narado by 14:00 on Monday, July 18th. .kr) to inquire.
[Shortcut to BIPA, 2022 Game Content Marketing Strategic Support Business Announcement Page]
