Rheinmesse, Korea’s representative in Cologne Messe, announced that it will recruit participants for ‘Gamescom 2022’, Europe’s largest game show, by April 28th.
Gamescom, held annually in Cologne, Germany, is considered one of the world’s top three game shows with over 370,000 visitors. Gamescom, which was replaced by an online exhibition in 2020 and 2021 due to the Corona situation, will be held simultaneously at the Cologne International Exhibition Center and online for 5 days from August 24 of this year.
Gamescom is held in Cologne, Germany, but it is a global game exhibition visited by companies and visitors from all over Europe as well as around the world. As of 2019, 373,000 people from 100 countries visited, of which 31,300 were business visitors.
Global leading companies have participated in Gamescom so far. Game companies such as Microsoft, Ubisoft, FIFA, Square Enix, Wargaming and Warner Bros., as well as world-class companies in the hardware field such as Samsung Electronics, LG Electronics, Men, Aorus, Razer, Corsair, and Logitech participated. In Korea, major companies such as Nexon, NCsoft, Neowiz, and Pearl Abyss have realized successful overseas marketing through Gamescom.
The Gamescom exhibition hall is divided into an entertainment area and a business area. The entertainment area aims to promote new B2C games that directly face game enthusiasts and users, such as brand showcases and product demonstrations. On the other hand, the business zone can focus on confirming distribution channels, mainly meeting business partners, agencies, and agencies.
In addition, an indie zone for indie exhibitors is provided in the business zone, providing an optimal platform for indie developers to stand out.
Applications for Gamescom exhibitors are open until April 28, and for participation and visits to the exhibition, please contact the Korea Representative Line Messe (02-798-4102, shyu@rmesse.co.kr) of the organizer Cologne Messe.
