Suncheon City held its “Anime-Webtoon Cluster Networking Day” over two days, September 7-8, at the Suncheon Citizen Public Interest Activity Support Center — bringing together companies based in the city’s Anime-Webtoon Cluster to strengthen the local cultural content industry’s competitiveness and build cooperative networks among companies.
Roughly 50 people attended, including Strategic Planning Bureau Director Choi Shin-chul and representatives from cluster tenant companies, among them Lunosoft — described in the event materials as Suncheon’s first game company.
Sharing Field Experience, Discussing Policy Direction
The event opened with best-practice presentations from cluster tenant companies, followed by a discussion of Suncheon’s cultural content industry progress and future policy direction. Tenant companies shared experiences and outcomes from their actual business operations, using them as the basis for suggestions on sustaining growth in the regional cultural content industry.
Lunosoft CEO Kim Bok-nam shared company case studies and field experience, making the case that Suncheon should build the foundation to grow its game industry alongside its existing animation and webtoon strengths — not as separate, siloed sectors but as an interconnected industry base.
Kim specifically argued that for regional content companies to sustain growth, the city needs to move past fragmented, single-genre-focused support toward an ecosystem where companies across different fields can connect and collaborate. His concrete proposals included activating regular cross-industry meetings and establishing a “convergence collaboration production support program” designed to generate genuine synergy between sectors rather than parallel, disconnected support tracks.
Toward 2027 Policy and a Coexistence Council
The networking day also addressed Suncheon’s 2027 cultural content industry policy direction, with attending companies contributing field-level input on both new business opportunities and improvements to existing programs.
Director Choi Shin-chul emphasized that hearing companies’ direct field experience and reflecting it in future cultural content policy and programs was the event’s core purpose — stressing that effective policy comes from listening to what companies actually struggle with and need, rather than administration designing programs unilaterally and pushing them out.
Time was set aside specifically for companies to voice difficulties encountered in their operations directly, with the city committing to incorporate that feedback into future programs and policy.
Building a Cross-Genre Content Ecosystem
Suncheon intends to use this event as more than a one-time exchange — positioning it as an ongoing communication channel connecting field-level industry input directly to policy. The specific significance the city is drawing from this event: game companies and animation/webtoon companies based in Suncheon sharing the same room and the same conversation raises the likelihood of genuine cross-sector collaboration going forward.
The city’s stated plan is to keep expanding inter-company networks, drive both regional company growth and inbound company relocation, and build a converged content industry foundation that can extend existing anime and webtoon IP into games and immersive content.
Having expanded from an animation and webtoon starting point into games and immersive content, Suncheon is positioning itself to establish what it’s calling a leading national cultural content cluster hub built on shared growth between companies and creators.
