The mobile version asked players to catch 10 million fish. The Steam version raises that to 100 million — a tenfold increase that Piisu Inc. is treating not as an arbitrary bigger number but as the organizing principle for an expanded skill tree and new content built specifically for the PC platform’s longer attention span and larger screen.
The Core Loop
Fish Them All! runs on a compact loop: cast the line, catch fish, spend earnings on skill upgrades, catch more fish, repeat. Each individual fishing session lasts roughly 30-60 seconds — short enough to complete in a single sitting, structured explicitly around three-button controls so there’s no barrier between opening the game and getting a result.
Currency earned from fishing feeds a skill tree: faster movement, more fish caught per cast, larger hooks, and eventually automated collection via divers, drones, and UFOs that gather fish without direct player action. As these unlock, the quantity caught per action escalates sharply — the specific incremental-genre pleasure of watching a small number become an enormous one through compounding upgrades rather than repetitive grinding.
The 100 million target sounds intimidating, stated plainly, but the design leans on visible countdown feedback — watching the remaining total shrink with each catch makes an otherwise abstract goal feel like continuous, legible progress. Piisu is positioning this explicitly as a short-form incremental game: an estimated 4-5-hour complete experience that lets players watch a number grow exponentially from start to finish in one sitting, rather than an idle game designed to be left running for weeks.
The Retro Pixel Arcade Identity
Steam tags position the game around pixel graphics, colorful visuals, cute characters, and comedy — an arcade sensibility rather than a simulation one. The developer has been explicit that the mobile version’s development prioritized legible, at-a-glance screen design and fast pacing over realistic representation, and that design priority carries directly into the Steam version.
Jellyfish Funya — the mascot from Piisu’s long-running Funya virtual pet franchise — serves as the protagonist, connecting this release to the studio’s existing IP rather than launching a standalone new character. The combination of a familiar company mascot and bright pixel art is doing specific brand-recognition work for players who know Piisu’s other Funya titles.
From Mobile Free-to-Play to PC Edition
Piisu released the Android version for free on July 20, 2026, before announcing the Steam expansion. Rather than a straight port, the Steam version is being built as something closer to a “PC Edition”: the same core fishing-and-upgrade loop, but with the goal increased tenfold, a new skill tree, and additional content scaled for PC play sessions and screen real estate. Global publishing for the Steam release goes through Funyamora Games.
This mobile-to-Steam expansion pattern — free mobile release establishes and validates a mechanic, then a paid or premium PC version expands scope and content — is a specific and increasingly common indie distribution strategy, letting a small team test a core loop’s appeal at low stakes before committing PC-scale production resources to it.
The Press Reception So Far
International coverage of the July mobile launch characterized Fish Them All! less as a peaceful fishing simulation and more as a score-attack game built for “one more run” compulsion — the specific addictive short-session structure that mobile incremental design specializes in. Retro News, an outlet that doesn’t typically cover mobile games, specifically credited the pixel art as the reason they made an exception and expressed particular interest in seeing that pixel art rendered on a larger PC screen.
Since the Steam page went live, ModDB, IndieDB, and Games Press have all picked up the announcement. No Steam user reviews exist yet since the game hasn’t launched on the platform; the mobile version’s existing audience and the press attention around the pixel art will be the leading indicators of pre-launch wishlist momentum.
Who This Is For
Strong fit for: incremental and idle game fans who want a short, complete arc (4-5 hours) rather than an open-ended idle commitment; players who enjoy watching exponential number growth as the core satisfaction; pixel art enthusiasts, especially those who appreciated the mobile version’s visual approach; existing Funya franchise fans who want to see the mascot in a new context; players who want simple three-button controls and short session lengths.
Cautious fit for: players who want a peaceful, simulation-style fishing experience rather than a score-attack incremental loop; anyone who needs a confirmed release date or price before wishlisting; players who have already completed the mobile version’s 10 million goal and want to know how much of the Steam content is genuinely new versus rescaled.
Less ideal for: players who dislike incremental/idle mechanics regardless of theme; anyone seeking long-form or narrative-driven fishing games; players who want the free mobile price point rather than a paid PC release.
The Takeaway
Fish Them All! is Piisu Inc. taking a validated mobile incremental loop — cast, catch, upgrade, repeat, in 30-60 second bursts — and building it into a self-contained PC edition with a tenfold larger goal, an expanded skill tree, and new content, while keeping the core three-button simplicity and pixel arcade identity that made the mobile version work. The 100 million fish target is less a grind than a compounding-growth narrative told through visible countdown progress across an estimated 4-5 hours.
Steam page live now, wishlist open, 13 languages supported. Release date and price TBA.
Information regarding ‘Fish Them All!’
| item | detail |
|---|---|
| Developer | Piisu Inc. (Japan) |
| Publisher | Funyamora Games |
| Genre | Incremental Fishing, Casual Arcade |
| platform | PC (Steam, Windows·macOS) – Mobile (Android) version to be released on July 20, 2026 |
| Release date | Undetermined (Steam store page revealed, wishlist available) |
| price | Undecided |
| Target/Volume | Catch a cumulative 100 million fish, estimated playtime 4–5 hours |
| Steam Page | Shortcut |
