- The Launch: Neptune officially introduces “Flick,” a dedicated brand for hybrid casual game publishing.
- The Partnership: A joint global contest launched with parent company Krafton to discover next-gen IPs.
- The Support: Winners receive “Full-Cycle” support, including UA marketing, data analysis, and Krafton’s global distribution network.
- The Scope: Open to developers worldwide, from early prototypes to near-completion builds.
Neptune (CEO Kang Yul-bin) is making a major power move into the global gaming market. On March 26, the company announced the launch of “Flick,” its specialized publishing brand for the hybrid casual genre, alongside a massive global contest co-hosted with industry giant Krafton.
“Flick”: Small Ideas, Big Impact
The name Flick represents the philosophy that a “light touch” or a small, brilliant idea can fundamentally change the landscape of the gaming market. As one of Neptune’s three core growth pillars for 2026, Flick aims to maximize the value of indie and mid-sized projects through meticulous data-driven support and global expertise.
The Global Hybrid Casual Game Contest
This isn’t just a trophy ceremony; it’s a strategic pipeline designed to turn promising prototypes into global hits.
- Who Can Enter: Any developer or indie studio regardless of country or team size.
- What to Submit: Projects ranging from initial prototypes to builds ready for launch.
- Judging Criteria: The joint task force from Neptune and Krafton will evaluate the Core Loop, ad revenue potential, user retention/scalability, and global market suitability.
Beyond the Prize: Full-Cycle Support
Selected teams will move beyond simple prize money into a comprehensive growth program. This includes:
- Data-Driven Operation: Specialized support for live-service data analysis.
- Revenue Optimization: Integration of advanced ad-tech to maximize monetization.
- Global UA & QA: Aggressive User Acquisition (UA) marketing, professional Localization, and Quality Assurance (QA).
- Strategic Investment: High-potential projects will be considered for follow-up investments and long-term publishing contracts.
Quick Specs: Global Hybrid Casual Contest
| Category | Details |
| Organizers | Neptune & Krafton |
| Publishing Brand | Flick |
| Eligibility | Global developers (Indie to Mid-size) |
| Project Stage | Prototype to Near-release |
| Support Pillars | UA Marketing, Data Analysis, Ad-tech, Krafton Network |
| Official Site | Visit the Flick Official Homepage |
A Strategic Partnership for Growth
A representative from Neptune stated, “This contest with Krafton is a signal fire for our expanded investment in the hybrid casual genre. We are not looking for a one-time event; we are building a sustainable, long-term publishing pipeline for the global market.”
By combining Neptune’s agility in the casual space with Krafton’s massive global infrastructure (known for hits like PUBG), the “Flick” initiative is poised to become a significant gateway for developers looking to scale their ideas on the world stage.
