A consumer survey showed that the domestic app market One Store surpassed the Google Play Store in average monthly spending by game users.
One Store recently commissioned a domestic research institute and conducted a survey of 2,000 Android-based smartphone users. As a result, the average monthly game users spent 48,000 won, higher than the average monthly billing amount of 46,000 won for Google Play Store users. work said
In particular, the proportion of users who spend more than 100,000 won per month on games among One Store users recorded 18.8%, surpassing that of Google Play Store, which was 16.6%.
According to the same research institute’s early 2020 survey, about 70% of gamers who paid more than 50,000 won a month were using One Store, revealing a clear preference for One Store by high-paying users.
One Store analyzed this phenomenon as the main reason that it was installed in all Android terminals released by the three mobile carriers, making it easy to access, and providing a 10% daily discount for telecommunication company memberships, savings, and various promotions at all times.
As a result of a survey conducted on actual One Store users, it is known that ‘various promotions (27.3%)’ and ‘various benefits (26.8%)’ recorded high rankings as to the reasons for their preference.
