○ PlayX4 with ‘opportunity to enjoy with family and friends, ‘opportunity to grow’ by game companies, and ‘opportunity to converge game culture’ held at KINTEX on May 11
○ Operate export consultations (B2B) based on various programs that break away from the traditional structure of consultations
○ Operate an exhibition introducing new games of various genres such as console, PC/mobile, indie, arcade, etc.
○ Recruitment of companies participating in export consultations (until April 15) and pre-registration for general visitors to the exhibition (until April 28 for groups and until May 10 for individuals)
‘2023 Play Expo (PlayX4)’, the largest convergence game show in the metropolitan area hosted by Gyeonggi-do and hosted by Gyeonggi Content Agency and KINTEX, will be held at KINTEX, Goyang City from May 11th to 14th.
This play expo is ‘Enjoy the game! Let’s create a chance! Under the theme of ‘Enjoy Game! Make Chance!’, plans to create ‘opportunities to enjoy’ for families, lovers, and friends, ‘opportunities to grow’ for indie/new game companies, and ‘opportunities to converge’ for exchanges of various game cultures.
As PlayExpo has led small and medium-sized game companies to develop markets and create a sound game culture for gamers, this event also provides a special experience and opportunity to both game companies and visitors.
The Play Expo consists of an export conference (May 11-12, Hall 6) and an exhibition (May 11-14, Hall 7-8). In addition, the ‘Gyeonggi e-Sports Festival,’ which was diversely composed of last year’s campus competitions in which 58 universities participated, as well as competitions for the disabled and events inviting Internet celebrities (influencers), will be held at the same time this year at the Play Expo to provide more rich things to see. Do. In particular, as e-sports was organized as an official event in the Hangzhou Asian Games to be held in September, the national team evaluation match will be held at this festival.
The export consultation is held both online and offline, providing domestic and foreign distributors (buyers) with 1:1 business matching (biz matching) for domestic developers participating offline and overseas game distribution in the Americas/Europe, etc., for developers participating online. /Considering the work hours of the person in charge of distribution, 24-hour interpretation is supported.
In particular, 160 companies, including famous domestic and foreign game distributors (buyers), have already confirmed offline participation in this export consultation, drawing more attention than ever before. Nicalis, an American distribution company specializing in indie that the Korean indie game industry most wants to meet, Tilting Point, one of the top 10 American distributors, and Gameforge, a leading German PC online game distribution company, are expanding their investment in Korean games. China’s esi games, Southeast Asia’s largest distributor Garena, Vietnam’s state-run broadcaster, and esports company VTV Live will participate.
In addition, a special hall is operated to support the expansion of diversity in connection with intellectual property rights (IP) and export channels to overseas markets. CJ ENM, a major intellectual property operator in Korea, is preparing to organize a special hall, and Xbox (Microsoft XBOX) for console connection and BiliBili, a Chinese cultural community video platform, are discussing the formation of a special hall. In addition, seminars on the overseas expansion of branch managers of game operators operating overseas will be held to provide useful information on ways to enter emerging markets such as the Philippines, Thailand, and Brazil, as well as understanding local trends.
As the exhibition is also held at a time when COVID-19 regulations have been eased, expectations are higher than ever. New games of various game genres, such as arcade, indie, PC/mobile, etc., will be introduced centering on console games, and side events that can be enjoyed by all ages will be held, such as a coastal competition, a retro market, and a game culture talk together. The province announced that it would create an opportunity to revitalize the healthy game culture and the meeting between game companies and gamers, which had been shrunk through this event.
Companies wishing to participate in the Play Expo export consultation can apply through the official website (playx4.or.kr) by the 15th, and general visitors who want to visit the exhibition can pre-register (groups until 4/28, individuals 5 /10); you can watch for free.
For application-related inquiries, please contact the Play Expo Operation Office (Export Consultation 02-6925-6953 / Exhibition 031-995-8769).
