NEOWIZ (Co-CEOs Seungcheol Kim and Taekgeun Bae) announced on the 18th that it will participate in WePlay Expo 2025, one of China’s leading game exhibitions, held from November 22 to 23 in Shanghai. The company will highlight its indie publishing brand, NEOWIZ Indie Quest, featuring three playable titles at its dedicated booth.
Three Indie Games on Display, Full Hands-On Experience for Visitors
At the event, NEOWIZ will showcase the following titles under the Indie Quest lineup:
- SANABI Side Story: The Possessed Day
- Hello Seoul: Itaewon Episode
- Kill the Shadow
In addition, two of NEOWIZ’s major hits will be featured at partner booths:
Shape of Dreams at X.D. Network’s booth, and Lies of P: Overture at Heybox’s booth, giving Chinese players multiple opportunities to engage with NEOWIZ’s expanding portfolio.
Speedrun Challenges and Developer Showdowns Highlight the Booth Experience
The NEOWIZ booth will center around SANABI Side Story: The Possessed Day, offering a range of interactive activities:
- “Beat the Director” Speedrun Challenge
Participants selected through Chinese gaming communities will attempt to surpass the clear time of Yoo Seung-hyun, director of SANABI and CEO of Wonder Potion. Winners will receive exclusive rewards based on their final rankings. - Real-Time Speedrun Ranking Event
Visitors can also take part in an open challenge to reach designated checkpoints as quickly as possible. Rankings will be updated continuously throughout the expo.
‘Shape of Dreams’—600K Copies Sold—Meets Fans in China
The breakout indie hit Shape of Dreams, which surpassed 600,000 copies sold within two months, will feature a developer-led presentation and fan engagement programs.
The development team from Lizard Smoothie will introduce the game, discuss updates, and interact with players through various onsite activities.
‘Lies of P: Overture’ to Host Developer Challenges and Signing Sessions
NEOWIZ’s internally developed title Lies of P: Overture will also be present, offering its own set of “Beat the Developers” challenges and speedrun events.
Developer signing sessions will provide opportunities for fans to meet the team directly.
NEOWIZ: “Strengthening Our Global Indie Publishing Footprint”
A NEOWIZ representative stated:
“NEOWIZ has continued to discover and support distinctive indie titles for global audiences.
By participating in WePlay Expo 2025, we aim to strengthen engagement with Chinese players and further expand our global publishing presence.”
About WePlay Expo 2025
WePlay Expo is a major game and pop culture exhibition held at the Shanghai World Expo Exhibition & Convention Center. The event features hands-on game demos, creator sessions, indie showcases, and community programming, attracting players, creators, and industry professionals from across Asia.
