- Appearing in Episode 9 of the Netflix drama ‘True Education’, it attracts user attention.
- Focus on Cross-Media Synergy from the Meeting of YLAB IP-Based Dramas and Games
- 1 Million Pre-registrations, Developed by Delicious Games · Published by Runosoft
The mobile RPG “The Lone Necromancer: Idle RPG” is attracting the attention of users as it appears multiple times as product placement (PPL) in episode 9 of the Netflix original Korean drama “True Education.”
The drama ‘True Education’ is recording high popularity, continuing its global success immediately after its release and ranking first in viewership in 27 countries on the fourth day of its release.
Amidst this, the mobile RPG “Raising a Necromancer Alone,” published by the domestic company Runosoft, appears naturally in the drama, leading to increased interest in the game among viewers.
YLAB Webtoon & Web Novel IP, What About the Game ‘Raising a Necromancer Solo’?
“Raising a Necromancer Alone,” which appeared several times in episode 9 of the drama, is an infinite growth strategy RPG developed by the Korean developer Delicious Games and published by Runosoft.
The original work, ‘My Own Necromancer,’ is a popular IP based on the Munpia web novel and is currently being serialized on Naver Webtoon and Naver Series. The IP is owned by YLAB and continues to gain steady popularity due to its solid worldview and unique characters.
The game tells the story of the protagonist Yoo Seong-woo, who becomes a necromancer after the apocalypse, and his companions as they traverse the world, engaging in survival and combat. It features strategic party composition combining various classes and familiars, a character growth system, and content that blends cooperative and competitive elements.
A special encounter created by the YLAB IP ecosystem
What is noteworthy about this PPL is the expansion of the IP ecosystem that goes beyond simple game advertising.
YLAB, which owns the original IP, is a leading Korean company specializing in webtoon and web novel IPs. In addition to ‘My Own Necromancer’, it holds numerous popular IPs including ‘True Education’, ‘Island’, ‘White: The Movie’, and ‘Free Draw’. The Netflix drama ‘True Education’ is also based on YLAB’s IP.
An interesting point is that the two contents intersect within the same YLAB IP world. The fact that YLAB’s other IP-based game, ‘Raising a Necromancer Solo,’ was naturally incorporated as product placement in the drama ‘True Education’ is interpreted as part of a cross-media marketing strategy in which contents under the same IP company promote each other.
1 Million Pre-registrations, Delicious Games & Runosoft Collaborate
The game ‘Raising a Necromancer Alone’ received high interest even before its official release.
Runosoft improved the quality of the game through focus group testing and a soft launch, while also proving the anticipation by securing 1 million pre-registration participants.
Developer Delicious Games explained that they focused on faithfully implementing the original work’s worldview and character traits as much as possible, and incorporated the IP’s appeal into the game through the cooperation of YLAB and Runosoft.
This project is drawing attention as a prime example of collaboration completed by YLAB, which provided the IP; Delicious Games, which developed the game; and Runosoft, which handled publishing and service, each taking on their respective roles.
From Mobile to PC… Runosoft Embarks on Business Expansion
Runosoft is a domestic game company that in-house provides game development, publishing, QA/QC, and operation services.
Recently, the company has been expanding its reach beyond mobile-centric business to PC platforms and striving to strengthen its indie game publishing lineup. ‘Raising a Necromancer Solo’ is establishing itself as a representative webtoon IP-based game in Runosoft’s publishing portfolio.
With the increasing number of instances where Netflix dramas, webtoons, and games are connected around a single IP, the recent product placement in ‘Solo Necromancer’ is drawing attention as a prime example demonstrating synergy between content.
The industry is paying close attention to whether ‘True Education,’ which continues its global success, can serve as a channel for new user influx into the game, and what results the collaboration between YLAB, Delicious Games, and Runosoft will yield in the future.
Information regarding ‘ The Lone Necromancer: Idle RPG ‘
| item | detail |
|---|---|
| IP Original | Alone Necromancer (Web Novel/Webtoon, IP Owner: YLAB) |
| Original webtoon | Written by Kim Gyeong-yeol, Illustrated by Kim Dong-jun, Original work “Branch Manager,” currently serialized on Naver Webtoon and Series. |
| Developer | Delicious Games (CEO Lee Hyun-jin) |
| Publisher | Runosoft (Runo Games, CEO Kim Bok-nam) |
| Genre | Infinite Growth Strategy RPG / Idle RPG |
| Release platform | Google Play / ONE Store / iOS (App Store) |
| Official release | March 2025 |
| Pre-registration | more than 1 million people |
| PPL exposure | Netflix ‘True Education’ Episode 9 |
| Main Keywords | Necromancer, Idle RPG, Webtoon Original, Apocalypse, Party Synergy |
| Official Community | Naver Lounge · Discord |
