Starting on June 8, Unity will host an online webinar series, Off the Record, that explores various knowledge and real-world examples of the app and game business every quarter.

This webinar series was prepared to point out key insights from top experts with various practical experiences in each field based on content on the app and game business. With practical information and professional knowledge, it will serve as a venue for developers and publishers to learn and expand the growth potential of apps and games and become a place for communication. The webinar, starting with the first lecture on June 8, will be live-streamed through the global video conferencing platform ‘Zoom,’ and anyone can participate for free only with pre-registration.

The first webinar will be held on June 8th at 3 pm with the theme of ‘Building an App Business Strategy, How to Be Smart.’ This webinar will include ▲Unity Ads Client Partner Manager Kang Shin-deok ▲IronSource from Unity Lead Kim Se-jun ▲Liftoff Kim Hong-sik Pan-APAC Monetization Manager ▲Pangle Korea Business Development Manager Ham Yeong-ho ▲ A large number of experts, including Airbridge (AB180/Airbridge) Customer Success Team Manager Yoon Jung-mook, will participate as speakers.

The webinar will start with ‘Mobile App Economy and Market Status in 2023’, followed by ‘How to Grow Successful App and Game Businesses and Actual Use Cases,’ ‘Trends and Know-How to Build App and Game Monetization and User Acquisition (UA) Strategy,’ and ‘Long Run’ After having in-depth discussions on various topics, such as strategies and directions for monetizing apps and securing users, and how to become a successful app and game company even in a recession, and tips for selecting the best partner, a real-time Q&A session will be held.

Meanwhile, pre-registration for Off the Record Webinar Series 1, ‘Building an App Business Strategy, How to Be Smart,’ introduces know-how, insights, and examples to become a more solid app business in the era of the app economy that develops day by day. Can apply at

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