- Influencer marketing and advisory cooperation when domestic member companies enter Japan
- Commercialization cooperation to support small and medium-sized game developers such as Indiecraft and Indie Game Fast Track
The Korea Mobile Game Association (CEO Hwang Seong-ik) signed a business agreement for mutual cooperation with ‘RychmonstaR (CEO Eun-ji Yoo)’, a general marketing agency that has its own live streaming platform in Japan, on January 27th. said.
Richmonstar is a global company specializing in Japanese marketing as it has a branch office (CPLANET Inc. CEO 梁美淑) in Tokyo, Japan.
Through this agreement, the two companies will cooperate on influencer marketing and consulting for member companies of the Korea Mobile Game Association when they enter Japan, and in the future, support small and medium-sized game developers such as ‘Indiecraft’ and ‘Indie Game Fast Track’ hosted by the Korea Mobile Game Association. We discussed cooperation on various possible commercializations.
Hyang-sook Choi, Director of Business Strategy, said, “Based on our rich experience in the Korean and global industries, we will cooperate with Korean developers to successfully enter the Japanese market. Furthermore, it is hoped that it will be helpful in advancing into the global market outside of Japan through content collaboration linking various company platforms and influencers.”
Chairman Hwang Seong-ik said, “The Japanese game market is a good global market for Korean small and medium-sized game developers to enter, and through this agreement, we hope that this agreement will be of great help to many promising game developers as well as members of the association. We want to achieve mutually good results through various cooperation in the future.”
