- Last year, 422 games participated across 12 regions, achieving 3.15 million cumulative impressions.
- In addition to indie games, VTubers and creators are eligible to participate in this year’s 2nd event.
The East Asia Indie Games Celebration, an East Asian indie game festival, has started recruiting developers and streamers ahead of its second event.
At last year’s event, 422 games from 12 regions in East Asia participated, recording over 3.15 million cumulative impressions. Through this, many indie games achieved meaningful results by securing substantial attention and an influx of players.
Building on these achievements, this year’s event was planned with the goal of further enhancing visibility and expanding developer networking. In particular, as the number of games released on Steam has exploded and “discovery” itself has emerged as the biggest challenge, the focus is on broadening the reach of individual titles and facilitating connections with creators in each region through curated promotions and collective exposure.
This year’s key agenda… The introduction of creator participation also draws attention.
The key agenda of this second event can be summarized as expanding game visibility through collective promotion, connecting East Asian development communities, introducing creative examples in the fields of gameplay, art, and storytelling, and promoting cultural exchange.
Notably, starting this year, a separate recruitment track for streamers and content creators has been newly established. Any creator interested in indie games, including VTubers and live streamers, can apply regardless of language or region.
Participants can engage in the event in various ways, such as through live streaming, gameplay showcases, and video content production, and the event aims to evolve beyond a simple sales event into a comprehensive platform where developers, players, and creators gather in one place.
Scheduled for August… Registration Now Open
The event will be held in the form of the Steam Online Festival (promotions and discounts) and is scheduled to take place in early August of this year. The deadline for developer applications is April 10 (GMT+8), and the deadline for streamer and creator applications is June 30 (GMT+8).
Eligible participants are indie games developed by East Asian development teams, and applications are accepted for titles released after 2024 or unreleased titles with a Steam page. However, adult-only (18+) content games are excluded.
Applications for indie game participation and streamer participation can be submitted via the Google Form link in the table below.
Information regarding the East Asia Indie Game Celebration
| item | detail |
|---|---|
| Event Name | East Asia Indie Game Celebration (2nd) |
| form | Steam Online Festival (Promotions and Discounts) |
| Scheduled to be held | Early August 2025 (tentative) |
| Developer Application Deadline | April 10 (GMT+8) |
| Creator application deadline | June 30 (GMT+8) |
| Eligibility | East Asian indie development teams, titles released after 2024 or unreleased on Steam pages |
| Last year’s performance | 422 games participated across 12 regions, 3.15 million cumulative unique impressions |
| Indie Game Participation Application | https://forms.gle/DzFTo5RP45Civs8y9 |
| Streamer Application | https://forms.gle/omb5FHEqhjs2zHyAA |
