PlayApps, emotional healing art game ‘Love is… ‘ Google and Apple advance reservations start

• Global star illustrator/animator ‘Puong’, an original IP-based hidden object genre game
• The warm sensibility of the original is expressed through the paint color smearing effect that spreads from your fingertips.
• Global launch scheduled for April 29th, advance reservations in both mobile markets are in progress

PlayApps Co., Ltd. (CEO Im Jae-cheong), a developer specializing in casual games, is a mobile emotional healing art game ‘Love is… ‘ is in progress in both Google and Apple markets.

‘Love is… ‘ is a hidden object game that conveys the sensibility of a healing art game. It was developed based on the original IP of the artist ‘Pooong’, a representative star illustrator and animator produced by Naver Grafolio.

The original author, ‘Pooong’, produced and under the theme of ‘love’ that anyone can relate to, and sold 500,000 copies, global SNS followers 3.2 million, YouTube animation clips He is regarded as a popular illustrator and animator, particularly well-known abroad, recording more than 50 million cumulative views.

The game proceeds in such a way that when the user finds a hidden picture with the original illustration in the background, the paint spreads from his fingertips through the color smearing art effect to complete the illustration. In particular, the sweet OST composed of animation clips provided for each chapter and melodies of piano and acoustic guitar contains the warm sensibility of the original.

‘Love is… ‘ will consist of a total of 30 chapters and more than 300 levels containing the artist’s beautiful hand-drawn illustrations. Users can collect wallpaper illustration collections through game play and designate them as mobile phone wallpapers, so they can enjoy another collection.

PlayApps CEO Lim Jae-chung said, “In order to capture the heartwarming work of artist Puong in the game, we paid attention to emotional expressions such as the effect of paint spreading from the fingertips and spreading colors.” “Love is… is a beautiful game where anyone, regardless of age or gender, can feel the warmth of the original and heal their emotions without stress.”

Meanwhile, ‘Love is… ‘ is currently accepting pre-orders in Google Play Store and Apple App Store, two major mobile markets, through Lunosoft, the publisher, and will be released globally on April 29th. Advance reservations can be made through the integrated URL ( https://url.kr/xmg35h ).

[Love is… Go to Advance Reservation]